Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Airbnb's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4ECE4 bg
#D6CFC8
#D43C54 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
AIRBNB MORE THAN AN AIRBNB The world is endlessly interesting and with Airbnb, you can explore it in more ways than ever. Find remarkable homes, unforgettable experiences, and incredible services all in one app. Get inspired, book, and go. BOOK A HOME AND GO WHERE HOTELS CAN’T Explore 8+ million vacation rentals in 240+ countries and regions to find the perfect stay for every kind of trip, whether you’re traveling alone or with a group. Use over 80 filtering options to find the amenities you want, like a pool, a kitchen, or accessibility features like step-free entry. View all the details of a place at a glance on the listing page and check out the ratings and reviews to see what other guests who’ve stayed there think about it, too. DON’T JUST SEE A PLACE, EXPERIENCE IT Find thousands of experiences around the world, hosted by locals who know their city best—all vetted for quality bas…
App details
What you can learn from Airbnb
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Airbnb's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Airbnb runs a light set with one background colour (#F4ECE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D43C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.