Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of The AA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCD404 bg
#DDBA03
#FCE49C accent
#111111 text
Screenshots
Icon palette
About this app
Get more from every journey with the AA app. Whether you're reporting a breakdown, looking after your car or planning ahead, it's your everyday driving companion. Report a breakdown faster • The fastest way to report a breakdown is in the app. Do it in a few easy steps and we'll use your location to pinpoint where you are. When your patrol's on the way, you can track their arrival in the app. Keep your car road-ready • Stay one step ahead with reminders for your MOT, tax, insurance and service. You can also book a Mobile Mechanic, check your car's value and more. Plan journeys smarter • Hit the road with confidence using your travel toolkit to check live traffic, find the cheapest fuel, and discover nearby parking and EV chargers. Unlock member perks • Enjoy discounts on food, travel, days out and vehicle maintenance, plus member-exclusive games and competitions. …
App details
What you can learn from The AA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are The AA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The AA runs a light set with one background colour (#FCD404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCE49C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.