Sampled from 6 of Tureng Dictionary's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#BC242C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 5.7 words on average (longest 8).
Turkey’s most high-toned Turkish – English online dictionary, Tureng is now extending its database to the iPhone and iPod Touch users. Having more than 3,000,000 English and Turkish words and phrases, classified into categories by the field of their usage, Tureng Dictionary, aiming to give the most accurate result in the fastest way, now provides the users with audial pronunciation option to hear the terms searched in the dictionary in three different accents, British, American and Australian. Our database is enhanced daily with the user suggestions and the additions primarily based on the “unfound” words, phrases and idioms translated by those who are experts in their fields, Tureng forum users (http://forum.tureng.com) and the Tureng translation team. Provided by Tureng Ltd, established with the collaboration of the translators with more than 10 year-translation experience, Tureng…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Tureng Dictionary's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Tureng Dictionary runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC242C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.