Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of マクドナルド's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCBC0C bg
#DDA50A
#CC0404 accent
#111111 text
Screenshots
Icon palette
About this app
マクドナルド公式アプリは、クーポンなどのお得な情報を毎日配信しているだけでなく、注文からお支払いまでを完了できるアプリです。さらに、マクドナルドのお食事がもっと楽しく・お得になる、リワード(特典)プログラムにご参加いただけます！ 【ご利用いただける機能】 ●Myマクドナルド リワード 本アプリ上での商品購入で、ポイントが付与されるリワード(特典)プログラムです。ポイントは、マクドナルド商品の割引・無料クーポン、オリジナルのデジタルコンテンツ・グッズや他社サービスなど、多彩なリワードに交換できます。 さらに、初回注文時のボーナスポイントキャンペーンも実施中！通常購入分に加え、100ポイントが加算されます。 ●最新のクーポンを使える 店舗やモバイルオーダーでご利用いただけるお得なクーポンを配信しています。レジのスタッフに「お店で使う」を押して表示されるクーポン番号をご提示いただくか、モバイルオーダーのメニューカテゴリーからクーポンを選択してください。 ●マクドナルドのニュースとメニューをチェックできる あ…
App details
What you can learn from マクドナルド
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are マクドナルド's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: マクドナルド runs a light set where the background shifts from screenshot to screenshot (first shot #FCBC0C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #CC0404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.