Sampled from 6 of iZip – Zip Unzip Unrar's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4C8CDC accent
#111111 text
No. 1 App for ZIP and RAR file management on iPhone/iPad! Most secure and fast Zip utility for business and professional users. iZip is a ZIP file management tool on iPhone and iPad. iZip has the following features: - Unzip files from ZIP format, including password protected and AES encrypted ZIP files. - Unzip many compressed files, including: RAR, 7Z, ZIPX, TAR, GZIP, BZIP, TGZ, TBZ, ISO, DEB, CAB, JAR, RPM, CBS, and more. - Compress files into ZIP file. - Compress photos and videos from Photo Album. - Compress files with a password or AES encryption. (Pro) - Open and view many document types: DOC, Excel, PPT, PDF, TXT, RTF, Pages, JPG, GIF, PNG, audios and videos. - Open files directly from iCloud, Dropbox, Box, One Drive, and Google Drive. - Upload/download files to/from Dropbox, Box, One Drive, and Google Drive. - Support Files app. Open files from iCloudDrive, other clou…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are iZip – Zip Unzip Unrar's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iZip – Zip Unzip Unrar runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C8CDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.