Sampled from 6 of My Verizon's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC041C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 6.3 words on average (longest 10).
Meet the My Verizon app. It’s everything Verizon, all in one place. Launch the app and get your latest personalized view of customizable shortcuts, your current balance, bill savings, perks, offers and more. And to find what you’re looking for faster, switch between different app sections using the tab bar. What’s inside: There’s loyalty you’ll love, featuring Verizon Shine for daily drops, epic experiences and more. Plus, opt in to start scoring 3% cash back every single month with Verizon Dollars. Your Mobile and Home Internet accounts are just a tap away. Quickly manage your devices, make plan changes, view usage and discover everything your plan has to offer. Keep track of all your Home Internet accounts, 5G Home. LTE Home and Fios. With our simplified bill, you can see details, schedule AutoPay and make secure payments. Best of all, you can shop or upgrade right from the ap…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are My Verizon's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Verizon runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC041C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.