Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Gmail - Email by Google's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4FC bg
#CFD6DD
#FCBC04 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The official Gmail app brings the best of Gmail to your iPhone and iPad with helpful AI features, robust security, real-time notifications, multiple account support, and intelligent search that works across all your mail. With the Gmail app, you can: • Make Gmail your default email app on iOS • Stay up to date on your latest packages, upcoming events, bills, and travel details with helpful summary cards • Declutter your inbox with built-in email subscription management • Use Gemini* in Gmail to summarize lengthy emails, craft or refine responses, or search your inbox to find what you’re looking for • Connect and switch between multiple email accounts from different providers • Automatically block more than 99.9% of spam, phishing, malware from ever reaching your inbox • Quickly add events to Google Calendar based on your emails with Gemini in Gmail • Find top deals faster with a person…
App details
What you can learn from Gmail - Email by Google
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Gmail - Email by Google's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gmail - Email by Google runs a light set with one background colour (#ECF4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCBC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.