Screenshot style breakdown
Sampled from 6 of Västtrafik To Go's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4ECFC bg
#BACFDD
#047CB4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Hej! Du har kommit helt rätt. Detta är Västtrafiks app. Här kan du planera din resa, köpa biljett och få aktuell trafikinformation. Du kan resa med appen i hela Västra Götaland och i Kungsbacka. I vår app kan du: • Köpa enkelbiljett, periodbiljett eller dygnsbiljett. Betala med bankkort eller Swish • Söka resa och hitta bästa resvägen • Se var fordonet är i realtid och få koll på eventuella störningar • Registrera dig i appen för återbäring på enkelbiljetter, förlustgaranti och möjlighet att låna ut din periodbiljett • Favoritmarkera dina vanligaste hållplatser och resvägar • Lägga in resan i din kalender eller dela den med dina kontakter • Se avgångar och ankomster för din hållplats på avgångstavlan – i din mobil eller klocka • Möjlighet att köpa förmånsresa eller tjänsteresa om din arbetsgivare använder Västtrafik Företag. • Se var du kan resa med vår anropsstyrda närtrafik. Visas i…
App details
What you can learn from Västtrafik To Go
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Västtrafik To Go's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Västtrafik To Go runs a light set with one background colour (#D4ECFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #047CB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.