Sampled from 6 of ALDI UK's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#54C4F4 bg
#49ACD6
#0C3C94 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Discover incredible offers on our latest Aldi Groceries and Specialbuys! • Search and Browse our great-value products on the go • Receive notifications when we add new Groceries and Specialbuys we know you’ll love • Find your nearest Aldi with our handy store finder • Share great products with your friends through your social media channels • Add products to your Favourites list to find them quicker later on
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are ALDI UK's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ALDI UK runs a light set with one background colour (#54C4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C3C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.