Sampled from 6 of Mitt Telia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#340444 bg
#50275E
#841CBC accent
#FFFFFF text
Appen Mitt Telia gör vardagen lite smidigare och enklare för dig som Teliakund. Bland mycket annat kan du: • Hantera dina förmåner och ta del av personliga erbjudanden • Fylla på, hantera och fördela surf • Ladda och registrera kontantkort • Hålla koll på och hantera dina fakturor • Hitta koder till dina abonnemang • Ändra eller felsök dina abonnemang
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Mitt Telia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mitt Telia runs a dark set with one background colour (#340444) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #841CBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.