Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Boatsales's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0474E4 bg
#2787E7
#FCDC7C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Buy and sell boats — anywhere, anytime With more tools to help you buy and sell, an easy-to-use interface and greater functionality, the boatsales app makes buying and selling even easier! Buy your next boat: • Search thousands new and used boats across Australia • Save your favourite listings and searches • Read up on all the latest boating news and reviews Sell your boat with confidence: • List directly from your mobile with Snap ‘n’ Sell • Edit your ad anytime and track interest with our ad stats • Add great photos to make your listing stand out • Share listings via Facebook, X, email, or SMS Download today and join thousands of people who trust boatsales to buy and sell their boats. Your feedback helps us create a better app for you. Email any thoughts or suggestions to iosapp@carsales.com.au
App details
What you can learn from Boatsales
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Boatsales's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Boatsales runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0474E4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCDC7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.