Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of PizzaExpress™'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141C34 bg
#343B50
#BC6C64 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Earn your slice of the good life. PizzaExpress Club is your way to get free rewards every time you dine. Earn Pizza Stamps every time you eat with PizzaExpress, and you’ll unlock new tiers with more free rewards for you to enjoy again and again. Here’s how it works: • Get free Dough Balls ‘PizzaExpress’ just for joining the club. • Earn Pizza Stamps by dining in our restaurants, ordering online via PizzaExpress or buying our chilled supermarket pizzas. • Collect Pizza Stamps and go from bronze, to silver, to gold tier to earn more rewards. • As a PizzaExpress Club member, get rewarded every time you dine for a whole year. And you can also use your PizzaExpress app to: • Find and book a table whilst you’re on the go. • Browse our menu to see our latest delicious food and drinks. • Check-in to your table, order via the app and pay your bill – you can al…
App details
What you can learn from PizzaExpress™
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are PizzaExpress™'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PizzaExpress™ runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #141C34) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC6C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.