Sampled from 6 of Iperal's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC9C04 bg
#DD8903
#A46C24 accent
#111111 text
Con la nostra app hai tutta la convenienza di Iperal a portata di smartphone! - La tua CartAmica è sempre con te, dimentica le ore passate a cercarla nel portafoglio! - Hai bisogno di uno scontrino ma non riesci proprio a ricordare dove l’hai messo? Puoi trovarlo nella sezione “I miei scontrini”, con tanto di dettaglio su ciò che hai comprato! - Le offerte del volantino non ti bastano? La sezione “Sconti App” ti sta aspettando! Attiva gli sconti sulla tua CartAmica! - Ancora più convenienza con “Gioca e Vinci”! Partecipa ai nostri giochi e accumula stelle per vincere fantastici premi! - Ma non è tutto! Con la nostra app puoi sfogliare in ogni momento i nostri volantini e avere tutte le informazioni che cerchi sui negozi Iperal. Questo e molto altro con App Iperal! Privacy e note legali: https://www.iperal.it/privacy-e-note-legali/ Dichiarazione di Accessibilità: https://cataloghi.ipe…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Iperal's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Iperal runs a light set with one background colour (#FC9C04) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #A46C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.