Screenshot style breakdown
Sampled from 3 of Matas's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#94A4BC bg
#8290A5
#FCE47C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Det er i Matas app’en det hele sker! Det er her du får det fulde overblik over alle dine fordele som medlem af Danmarks største kundeklub, og det er søreme også her du får den nemmeste og personlige shopping-oplevelse, når du går på jagt mellem Matas' 50.000 produkter. Søg, scan en stregkode eller tag et billede, og vi finder hurtigt det, du ønsker. Eller tilmeld dig Bonus Brands, hvor du optjener gratis bonusgaver, når du shopper særligt meget fra et eller flere bestemte brands. Savner du spænding? Så deltag dagligt i konkurrencer – hver dag – og vind skønne præmier! Elsker du at handle i vores Matas butikker – så er app’en også din ven! Du kan nemlig swipe app’en I BUTIK – og så hjælper den dig med at få styr på din rabat lige nu og her – både i form af point og medlemstilbud kun til dig! Er du i tvivl om et produkt – så er app’en også vanvittig god at have på dig! Du kan nemlig s…
App details
What you can learn from Matas
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Matas's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Matas runs a light set where the background shifts from screenshot to screenshot (first shot #94A4BC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCE47C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.