Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of United Airlines's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1CCC bg
#3B3BD3
#343C74 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Meet the United app From planning, to booking, to day of travel, we’ve got you covered. On our app you can: • look for flights across our global network and book them easily • check in for your flight and get your boarding pass before you get to the airport • change seats, or flights, if something better becomes available • make sure you’re prepared for your trip with our Travel-Ready Center • add your bags, drop them at bag drop shortcut and track them along your journey • get real-time updates on boarding progression so you know when it's your turn to board • view flight updates, transfer time and gate info all in one place to feel prepared for your connection • see live updates on your lock screen and Apple Watch • use our built-in Terminal guide and airport maps to find your gate and navigate the airport with ease • watch movies, play games and pay for inflight snacks …
App details
What you can learn from United Airlines
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are United Airlines's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: United Airlines runs a dark set where the background shifts from screenshot to screenshot (first shot #1C1CCC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #343C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.