Screenshot style breakdown
Sampled from 6 of Price.com.hk 香港格價網's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECFCFC bg
#CFDDDD
#04AC9C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
● No. 1 Price Comparison Platform in Hong Kong* Daily update a huge variety of product pricing and information. Whether you are looking to buy gadgets, household appliances or gifts, Price give you comprehensive details and make it easy to find the product you are interested in. *Nielsen research Jan 2020 ● Exclusive Deals Offer more than thousands of products, exclusive deals and discounts. “Deal-of-the-day” features a selection of discounted items every day and allows you to purchase hot items in a special price. We provide various payment options like Apple Pay, Google Pay, PayMe, Paypal and credit cards, you can transact with your preferred method. ● Safe & Convenient Payment Cooperate with third-party payment platforms including Apple Pay, Google Pay, PayMe and Paypal, keeping your information safe and secure. With our mobile-friendly interface, you can check out in seconds and …
App details
What you can learn from Price.com.hk 香港格價網
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Price.com.hk 香港格價網's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Price.com.hk 香港格價網 runs a light set with one background colour (#ECFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04AC9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.