Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Great Western Railway's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C2C24 bg
#2E4942
#049494 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Use the Great Western Railway app to plan your next journey and book train tickets with ease. Key features: Book train tickets * Purchase train tickets across all networks to anywhere in Britain * Save up to 50% with an Advance train ticket; compared to standard Anytime fares * No booking or card fees * Store mobile train tickets in-app to use straight-away * Convenient home screen widget for ease of access to your tickets for travel today GWR Rewards * Join our loyalty programme in-app * Track points and transactions * Easily access your rewards to redeem in-app and onboard GWR services Digital railcards * Ability to purchase 8 different railcards and store in-app * Railcards purchased via our website can be stored in-app using your unique code Check live train times * View departure and arrival times for all National Rail services * Check live train timetabl…
App details
What you can learn from Great Western Railway
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Great Western Railway's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Great Western Railway runs a dark set with one background colour (#0C2C24) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #049494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.