Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of McAlisters Deli's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4D4CC bg
#BABAB3
#C4441C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The latest McAlister’s app is here, and it's packed with fresh, flavorful updates. Our new app puts everything you crave about our deli right at your fingertips - a user-friendly experience that offers what you want, exactly how you want it, plus a little something extra. Earn points with every purchase Redeem rewards with the click of a button, including exclusive deals. Order ahead Skip the line by placing your order in advance and pick it up when it’s ready. Customize your order Build your meal just the way you like it with easy-to-use customization options. Easy Reordering
App details
What you can learn from McAlisters Deli
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are McAlisters Deli's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: McAlisters Deli runs a light set with one background colour (#D4D4CC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C4441C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.