Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Americanas: Compras Online's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC0434 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Tá procurando as melhores ofertas com entrega rápida e frete grátis? Na nossa loja online você faz suas compras e aproveita muuuita promoção. No app Americanas tem sempre uma liquidação fantástica pra você curtir tudo, a toda hora, em qualquer lugar com muito desconto. São milhõooes de produtos com entrega rápida e frete grátis pra você: celular, TV, notebook, itens de beleza, perfumes, brinquedos, móveis, eletrodomésticos e muuuito mais! Só no app Americanas você curte: OFERTAS SECRETAS COM PREÇOS ESPECIAIS Todo dia você garante uma oferta exclusiva com preço imperdível que dura 24h. Faça suas compras online, com muita economia, entrega rápida, frete grátis e ofertas que você nunca viu! ACOMPANHE SEUS PEDIDOS SEMPRE QUE QUISER Fez suas compras, aproveitou descontos incríveis, mas e agora? No app é facinho acompanhar o andamento da sua entrega. FAVORITE PRODUTOS E SEJA AVISADO QUAN…
App details
What you can learn from Americanas: Compras Online
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Americanas: Compras Online's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Americanas: Compras Online runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC0434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.