Screenshot style breakdown
Sampled from 6 of Deputy: Roster & Shift Planner's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#34245C bg
#504272
#FCC404 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Deputy is the ultimate employee rostering app, shift planner, staff timesheet app, and complete workforce management solution. Get started for free today! Over 250,000 workplaces in 90+ countries trust Deputy for their employee rostering software, leave management, time & attendance tracking, team task management, staff communication, demand forecasting and performance management. HOW DEPUTY HELPS BUSINESSES ◆ Easily create balanced, cost-effective rosters in minutes from any device. ◆ Publish personalised shift information to your team via push notification, email, and SMS. ◆ Fill open shifts easily by pushing alerts to your team and letting them pick up available shifts. ◆ Approve leave from your mobile easily so you're never caught off guard. ◆ Quickly approve employee shift swaps and shift changes in seconds straight from a mobile device. ◆ Manage team communication easily in one p…
App details
What you can learn from Deputy: Roster & Shift Planner
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Deputy: Roster & Shift Planner's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Deputy: Roster & Shift Planner runs a dark set with one background colour (#34245C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCC404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.