Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of MyHeritage: Family Tree & DNA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCD4C4 bg
#DDBAAC
#A47C5C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Explore your roots, find new relatives, and make amazing discoveries with genealogical search tools and an intuitive family tree builder. Join our global community of users to map your ancestors and family history effortlessly. LiveMemory™ Make your memories come to life as AI-powered videos with LiveMemory™! Turn photos into video clips with AI-powered photo animation and relive your favorite moments. Animate entire family photos and see your memories reimagined in lifelike videos. Our AI video generator creates animated memories that bring photos to life. Share on social media and amaze your family and friends! Build Your Family Tree Start your family tree by entering a few names, and MyHeritage will do the rest. Our matching technologies for genealogical research will automatically find new information for you in our diverse collection of 81 million family trees built by users all …
App details
What you can learn from MyHeritage: Family Tree & DNA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are MyHeritage: Family Tree & DNA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MyHeritage: Family Tree & DNA runs a light set where the background shifts from screenshot to screenshot (first shot #FCD4C4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #A47C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.