Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of First aid by British Red Cross's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#CC7C84 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Free, simple and life-saving, this app teaches vital first aid skills and gives you the confidence to save a life. Know what to do in an emergency with the British Red Cross’s official First aid app. With videos, quizzes and simple step-by-step advice, it’s never been easier to learn first aid. Get this essential app on your phone now and start learning and testing your knowledge. This app works when you are offline – no internet connection is needed - making it an invaluable, free life-saving tool.
App details
What you can learn from First aid by British Red Cross
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are First aid by British Red Cross's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: First aid by British Red Cross runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC7C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.