Screenshot style breakdown
Sampled from 5 of Mi Telcel's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04146C bg
#273480
#144CBC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
La app Mi Telcel es la manera más fácil de realizar recargas, pagos, compra de paquetes y de gestionar los servicios de tu línea sin necesidad de acudir a un Centro de Atención a Clientes. Está disponible para todos nuestros clientes con dispositivo iOS compatible. Descárgala, úsala y ahorra tiempo. Una vez que la descargues regístrate para acceder a todas las posibilidades que ofrece. Si aún no estás registrado, puedes utilizar Mi Telcel para realizar recargas y consultar tu saldo y consumo de Internet. ¿Tienes Plan de Renta? En la pantalla de “Inicio” te presentamos la información más relevante de tu línea; conoce tu saldo y fecha límite de pago. En la sección “Mi Cuenta” paga tu factura con tarjeta de crédito o débito, descarga tus facturas anteriores y consulta tu historial de pagos. En la sección “Servicios” puedes dar de alta/baja los Servicios Adicionales de tu línea y cono…
App details
What you can learn from Mi Telcel
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Mi Telcel's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mi Telcel runs a dark set with one background colour (#04146C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #144CBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.