Screenshot style breakdown
Sampled from 4 of Twilio Authy's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0494CC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Your use of the Authy App is subject to these Authy App Terms (https://www.twilio.com/en-us/legal/authy-app-terms) Authy brings the future of two-factor authentication to the convenience of your iPhone or iPad. The Authy app generates secure 2 step verification tokens on your device. It helps you protect your account from hackers and hijackers by adding an additional layer of security. Why Authy is the best multi factor authentication app: - Secure Cloud Backups: Did you lose your device and get locked out of all of your accounts? Authy provides secure cloud encrypted backups so you will never lose access to your tokens again. We use the same algorithm that banks and the NSA use to protect their information. - Multi Device Synchronization: Are you re-scanning all your QR codes just to add them to your tablet and smartphone? With Authy you can simply add devices to your acco…
App details
What you can learn from Twilio Authy
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Twilio Authy's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Twilio Authy runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0494CC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.