Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Taco Bell Fast Food & Delivery's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#240C34 bg
#422E50
#5414A4 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Order ahead, earn points toward Taco Bell Rewards, and customize every craving, right from your phone. Meet the new Taco Bell® app, the fastest way to get what you want, exactly how you want it. Order ahead for pickup or delivery, earn points toward rewards, unlock app exclusives and make every order your own with easy customization and personalized picks. Whether it's a spontaneous new craving or your go-to order on repeat, the app makes it easier to get in, get food, and get rewarded. Order Ahead ・Skip the line and order in just a few taps ・Get delivery with no added upcharge with the same prices you pay in-store ・Order ahead for pickup in the drive-thru or in-store ・Pay in-app for a quicker checkout experience Earn Points Toward Free Rewards ・Every qualifying order moves you closer to the rewards you actually want, like points for free food, exclusive experiences, and mer…
App details
What you can learn from Taco Bell Fast Food & Delivery
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Taco Bell Fast Food & Delivery's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Taco Bell Fast Food & Delivery runs a dark set where the background shifts from screenshot to screenshot (first shot #240C34) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5414A4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.