Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Play24's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#6C44A4 bg
#805EB0
#2C1464 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Do you use Play or Virgin Mobile? Download the Play24 app and discover that everything you need is in one place! Manage your services, pay bills, and access new offers – always at your fingertips, wherever you are. Manage your services in the app • All your services – phone, mobile internet, fiber, TV – in one place, no switching between apps. • Home internet – change your Wi-Fi password, check connected devices, set up parental controls – easily and intuitively. • Activate eSIM and use services on your smartwatch too. • Check your account balance, data usage, service validity dates and contracts – all in one place. • Enjoy offers tailored especially for you. Top up your account, pay your bill • Choose convenient payment methods: BLIK, Apple Pay, or online transfer. • Set up automatic payments so you never miss a deadline. • View your activity history, data usage, and balance.…
App details
What you can learn from Play24
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Play24's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Play24 runs a dark set with one background colour (#6C44A4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C1464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.