Sampled from 6 of TGV INOUI PRO's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C2C2C bg
#494949
#0474AC accent
#FFFFFF text
#Retrouvez tous vos voyages en 1 clic : Vos e-billets au tarif Business Première, Pro Seconde, Liberté, Forfaits, et assimilés Pro Vos e-billets loisir pour consultation uniquement (les tarifs loisir sont non échangeables et non annulables sur l’appli TGV INOUI PRO) #Modifiez votre billet de train : Echangez sans frais vos e-billets sur la même destination, jusqu’à 30 minutes après le départ du train Annulez avant départ vos e-billets achetés en agences de voyages agréées Avec l’Echange Garanti, échangez votre e-billet sur n’importe quel train de la journée même complet* #Facilitez votre voyage avec TGV INOUI PRO : Reportez automatiquement vos voyages dans le calendrier de votre smartphone Restez informé en temps réel : voie de départ, alerte perturbation, services en gare… Présentez directement votre e-billet, carte fidélité, carte Liberté, forfait hebdomadaire ou mensuel sur votre s…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are TGV INOUI PRO's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TGV INOUI PRO runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #2C2C2C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0474AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.