Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of My Optus's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04848C bg
#27959C
#FCCC0C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The My Optus App is the easiest way for customers to manage all of their services, and get support when you need it. * SubHub View your Subhub active subscriptions plus other subscriptions you could be saving on when you bundle with Optus * Shopping experience Making it even easier to shop and buy with us * Messaging Access 24/7 support at your fingertips * Payments made easier Make fast, secure and easy payments * Not an Optus customer? You can still download My Optus App to experience the Optus network and shop our latest deals Help & Support: https://optus.com.au/support Optus Privacy Policy: https://www.optus.com.au/about/legal/privacy
App details
What you can learn from My Optus
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are My Optus's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Optus runs a dark set with one background colour (#04848C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCCC0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.