Sampled from 4 of Latest Sightings - Wildlife's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC7424 bg
#EE8742
#A47C64 accent
#FFFFFF text
We have completely redeveloped the app. We have listened to feedback and have built an app that we are extremely proud of. Here are some of the features we worked hard on: 1. Offline capabilities. -Sightings will load offline. -Pins on the map will load offline. 2. Push notifications -You can set to get alerts of new sightings for all the parks you are interested in. 3. Light on data -We have worked on making the app light on data, especially when you are in the park and using your data, and not using wifi. Latest Sightings is an app where visitors to the app's supported nature safari parks (view list of parks at end of description) can share their wildlife sightings, in realtime, with other visitors in the game reserve and also to users world wide. The app is a service to visitors on safari. This utility app notifies you of sightings in your area, so that you can go and check th…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Latest Sightings - Wildlife's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Latest Sightings - Wildlife runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #EC7424) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #A47C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.