Screenshot style breakdown
Sampled from 5 of Safeway Deals & Delivery's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#7C1C24 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Safeway Grocery Deals & Delivery Shop, save & simplify your meal planning with Safeway’s all-in-one grocery app. Find everything you need, from fresh produce to pet food, pharmacy prescriptions and fuel. Choose convenience that fits your schedule: grocery delivery or DriveUp & Go™ grocery pickup service. CONVENIENT GROCERY DELIVERY OR PICKUP Get grocery delivery or choose DriveUp & Go™ for easy curbside grocery pickup. Use Schedule & Save to automate your household essentials and save more on every order. Flash™ 30-minute delivery available in select markets for additional convenience. SEND GROCERIES AS A GIFT Shop, add a personalized message & send fresh groceries, flowers, chocolates or everyday essentials to anyone — delivered to their door or ready for store pickup. Select "Make this order a gift" at checkout, with no extra gifting fees. It is the perfect way to care for l…
App details
What you can learn from Safeway Deals & Delivery
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Safeway Deals & Delivery's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Safeway Deals & Delivery runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C1C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.