Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of HBF Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#049CAC bg
#27A9B7
#846C54 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The HBF App makes managing your health cover simple and secure. - Access your HBF digital card so you can tap & claim with your phone - Take photos of your invoices & submit claims later - View Extras usage - View past claims - View cover details - Request documents (Tax Statement and Policy Certificate) - Update your personal & payment details - Update your Private health insurance rebate tier This version now requires iOS 16 or later.
App details
What you can learn from HBF Health
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are HBF Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: HBF Health runs a dark set with one background colour (#049CAC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #846C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.