Screenshot style breakdown
Sampled from 6 of The Wonder Weeks's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F49C04 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The world’s No. 1 baby app! Understand why your baby cries more at certain times, isn't himself or herself and... what you can do to help. During our research, which began in 1971 with Jane Goodall and the chimpanzees in Tanzania, we discovered that babies are more prone to cry and to be clingy or cranky from time to time. This behavior was shown to be related to a leap in the baby's mental development. More specifically, babies go through 10 mental leaps in the first 20 months of their life. A leap may be tough, but it's a positive thing: it gives your baby the opportunity to learn something new. Use The Wonder Weeks app to: - See when a leap starts and ends thanks to a personalized leap schedule - Be automatically notified when a leap is about to start - Learn to recognize the leaps based on the various signals your baby gives - Discover the new skills your baby develops with each …
App details
What you can learn from The Wonder Weeks
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are The Wonder Weeks's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Wonder Weeks runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F49C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.