Sampled from 6 of appTaxi - chiama e paga i taxi's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCCC34 bg
#DDB32D
#947C3C accent
#111111 text
Con appTaxi chiami o prenoti un taxi in tutta Italia, in modo semplice e sicuro. Segui il taxi sulla mappa, ricevi notifiche e paga come preferisci: carta, Apple Pay, Satispay, Conto Business o al tassista. COSA PUOI FARE CON APPTAXI: • RICHIEDI o PRENOTI un taxi in pochi secondi • Vedi la STIMA della tua corsa in taxi • SEGUI il taxi in arrivo sulla mappa in tempo reale • Salvi fino a sei indirizzi PREFERITI • Paghi con la tua CARTA in app (American Express, Mastercard e Visa), con SATISPAY, APPLE PAY, con il CONTO BUSINESS o direttamente AL TASSISTA • SEMPLIFICHI le tue trasferte di lavoro con le soluzioni business • VALUTI corse e tassisti a fine viaggio PERCHÉ SCEGLIERE APPTAXI? appTaxi è l’app giusta per te! • GRATIS: il download e l’utilizzo sono gratuiti • EFFICIENTE: rileva da sola la tua posizione o puoi digitarla • VERSATILE: ti permette di scegliere il taxi adatto…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are appTaxi - chiama e paga i taxi's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: appTaxi - chiama e paga i taxi runs a light set where the background shifts from screenshot to screenshot (first shot #FCCC34) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #947C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.