Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Microsoft Copilot's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4F4 bg
#CFD6D6
#ACE434 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The Microsoft Copilot app is the AI built for work. Copilot helps you keep your work moving, from early ideas to finished documents, presentations, and more. Whether you're creating content, managing projects, organizing your day, or finding information, Copilot helps you get more done from one place. Copilot connects to Word, Excel, PowerPoint, Outlook, Teams, and more, bringing the files and information you use into one place. Create polished documents, presentations, and spreadsheets, summarize articles and files, draft emails, brainstorm ideas, analyze information, and get answers grounded in the work you're doing. Need help tackling a bigger task? With Cowork, Copilot can take on multi-step work and help deliver finished files and completed to-dos, so you spend less time piecing work together and more time making progress. Choose between leading AI models, selecting the one that…
App details
What you can learn from Microsoft Copilot
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Microsoft Copilot's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Microsoft Copilot runs a light set with one background colour (#ECF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #ACE434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.