Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of My TELUS's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4C246C accent
#111111 text
Screenshots
Icon palette
About this app
With the My TELUS app, view and pay your bills easily and securely, enable data limit notifications and manage your services anytime, anywhere - so that you can get back to what’s important to you. Even better, enjoy the convenience of securely logging in using facial or fingerprint recognition. Have a question? Feel supported with TELUS Assist chatbot 24/7 to answer your questions, even while you’re on the go. Easily access your account to: Pay by credit card (Visa, Mastercard), through your bank or set up pre-authorized payments Check account balances Update your profile Learn about special offers and rewards Mobility customers can: Monitor monthly data, text and voice usage with Siri Shortcuts Download and view past bills Set data limits and turn overage protection on or off Customize add-ons, such as Easy Roam, international texting, data top-ups or Fast Pass Home Services cu…
App details
What you can learn from My TELUS
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are My TELUS's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My TELUS runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4C246C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.