Screenshot style breakdown
Sampled from 6 of mi H-E-B's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E45C44 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
¡Mi HEB app está aquí! Para hacer aún más fácil la compra de tu súper en línea sin salir de casa o aprovechar la vuelta en la ciudad y de paso, poder recogerlo. ¿Te gustan las Historias? Encontrarás noticias, consejos, información y mucho más en la sección de nuestras H-E-B Stories. AHORRARÁS TIEMPO Y DINERO • ¿No quieres salir de casa? Listo, recibe el súper en tu puerta. • ¿Vas por los niños a la escuela o sales del trabajo? Optimiza el tiempo y recogerlo en tu auto, con Pick & Go, ¡Fácil! • ¿Te gusta planear tu súper o sabes que la leche se acaba cada viernes? Haz una lista semanal, mensual, para la abuelita o tus hijos, práctico ¿no? • Ahora, ¿qué quieres ahorrar? ¿descuentos? aquí encontrarás promociones, cupones y ofertas personalizadas para ti. • ¿HEB Lover? es decir, pides más una vez al mes, con Prime tienes envíos ilimitados. Espera, aún hay más… AQUÍ LAS CARACTERÍSTI…
App details
What you can learn from mi H-E-B
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are mi H-E-B's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: mi H-E-B runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E45C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.