Sampled from 6 of DICK’S Sporting Goods's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#046454 accent
#111111 text
DICK’S Sporting Goods gives you access to exclusive deals, app-only sneaker and product launches, plus the latest sports gear, clothing and shoes from your favorite brands. Features: Shop: Shop anytime, anywhere or find a store near you. Move: Earn ScoreCard Points for reaching your daily activity goal and joining challenges. Connect with Apple Health, Garmin, Fitbit, and MapMyRun to get started! Earn Points and Get Rewards with ScoreCard: Manage your ScoreCard, ScoreCard+ and DICK’S Credit Card accounts. Track Points, redeem Rewards, plus scan to shop in-store. Unlock even more benefits with our new ScoreCard+ annual paid membership. Favorite: Save your favorites to a wishlist for later or to share with friends and family. Every Season Starts at DICK’S.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are DICK’S Sporting Goods's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: DICK’S Sporting Goods runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #046454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.