Sampled from 5 of Dollar General-Digital Coupons's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF404 bg
#DDD603
#A49404 accent
#111111 text
Download the DG App and join myDG® to earn deals, rewards and bonuses! Explore all the benefits of myDG® for additional savings today. Shop in the app and find everything that you need at the lowest prices! . myDG® Wallet – See your exclusive offers, filter and search your clipped Coupons and Cash Back, access your myDG® ID, scan DG Cash to spend in store, and more. . Digital Coupons – Save on hundreds of items every week. . Cart Calculator – In-store budgeting that helps you save as you shop. . Shopping List – Keep your checklist and add coupons to your myDG® Wallet. . Weekly Ads – See what’s on sale at your store. Your favorite ways to save - All in one place! Shop the Dollar General app to plan your next shopping trip, or order online. Our stores are full of great stuff! You will never know what you might find, but our stores always include: Groceries: -Food -Drinks -Milk -Eg…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Dollar General-Digital Coupons's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Dollar General-Digital Coupons runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCF404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #A49404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.