Sampled from 6 of myCigna's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F45C44 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 10.5 words on average (longest 14).
The myCigna app gives you a new and improved way to easily access your important health information. You must be a Cigna customer to use the secure myCigna mobile app. Features available are based on the coverage you have with Cigna. HealthKit is integrated into myCigna in order to serve the ability to customize your Find Care and Telehealth experience. ID Cards • Quickly view ID cards (front and back) • Easily print, email, or share from your mobile device Find Care • Search for a doctor, dentist, pharmacy or health care facility, from Cigna's national network and compare quality-of-care ratings and costs Claims • View and search recent and past claims Account Balances • Access and view health fund balances Pharmacy • View and refill your prescriptions right from your mobile device • Update billing and shipping preferences Coverage • View plan…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are myCigna's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: myCigna runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F45C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.