Screenshot style breakdown
Sampled from 6 of AutoTrader South Africa's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C84EC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
AutoTrader.co.za - South Africa’s No. 1 automotive website - brings you an easy and convenient way to search for new and used cars, bakkies, SUV’s, bikes, boats, caravans, trucks commercial vehicles from your iPhone or iPad with the same rich browsing experience you have come to enjoy from our website. The application gives you access to all the vehicles listed on AutoTrader.co.za. Search over 80 000 vehicles for sale with the convenience of narrowing down your search by price, make, model, variant and location. The application also has an advanced search function. Once you have selected your vehicle it is easy to make contact with the seller. Call or email the seller directly from the app, visit their website or simply use the map functionality to get directions to their location or showroom. Features include: • Fast and easy search by vehicle make, model and variant. • Advanced sea…
App details
What you can learn from AutoTrader South Africa
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are AutoTrader South Africa's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AutoTrader South Africa runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0C84EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.