Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Service NSW's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#042464 bg
#274279
#FCF474 accent
#FFFFFF text
Screenshots
Icon palette
About this app
The official Service NSW app, making it easier to access government services. Some 5 star reviews: • “I highly recommend it as it is very convenient to have all this information at one’s fingertips” - AM • “Absolutely amazing! Easy to install, shows demerit points and fines, and displays your licence securely” – DB Access the following digital licences and credentials, with more to come: • Driver Licence • RSA/RCG Competency Card • Working with Children Check • Recreational Fishing Licence • Boat Driver Licence • Seniors card • Trade Licences Apply for and use vouchers: • Active and Creative Kids QR Code Check-in • Quick, contactless check in • Point your device camera at a Service NSW QR Code to get started • Save your details for a faster check in next time Useful tools and services: • Verify a Digital Driver Licence via our licence checker • Check or renew a registrat…
App details
What you can learn from Service NSW
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Service NSW's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Service NSW runs a dark set where the background shifts from screenshot to screenshot (first shot #042464) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCF474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.