Sampled from 6 of TCL's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#3C546C accent
#111111 text
L’application officielle TCL Préparez, suivez et adaptez vos déplacements sur l’ensemble du réseau TCL. Horaires en temps réel, info trafic, itinéraires personnalisés et achat de titres : tout le réseau dans votre poche. INFO TRAFIC EN TEMPS RÉEL - Recevez des notifications en cas de perturbation sur vos lignes favorites - Paramétrez vos alertes SMS et e-mail via votre compte TCL - Consultez l’info trafic dans la rubrique dédiée et dans vos recherches d’horaires et d’itinéraires HORAIRES ET POSITION DES VÉHICULES - Consultez les horaires et prochains départs en temps réel - Suivez votre bus ou votre tram avec la fonction LIVE ITINÉRAIRES SUR MESURE - Recherche multimodale : combinez TCL (métro, funiculaire, tramway, trambus, navigône, bus, …) et les autres modes (trains, Cars Région, vélo, Vélo’v, ...) - Évitez une ligne ou un arrêt - Paramétrez votre vitesse de marche ou à vélo …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are TCL's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TCL runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C546C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.