Sampled from 6 of zooplus: Zoohandlung & Futter's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B4DC8C bg
#9EC17B
#2C8404 accent
#111111 text
zooplus ist dein Online-Tiershop für alle Haustiere: Tierfutter, Hundefutter, Katzenfutter und Tierbedarf von Top-Marken, bequem nach Hause geliefert. Das bekommst du mit der zooplus App: • Tierfutter & Tierbedarf für Hund, Katze, Kleintier, Vogel, Fisch und Pferd • Top-Marken wie Royal Canin, Hill's, Purina, Eukanuba, Orijen und Whiskas • zooplus Abo mit automatischer Futter-Lieferung, jederzeit änderbar • zooPoints sammeln und gegen Prämien im Prämienshop einlösen Was ist zooplus? zooplus ist einer der größten Online-Tiershops in Europa. In der zooplus App findest du Tierfutter, Tierzubehör und Tierbedarf für Hunde, Katzen, Kleintiere, Vögel, Fische, Pferde und Reptilien. zooplus liefert alles für dein Haustier direkt nach Hause: von Hundefutter und Katzenfutter über Spielzeug und Näpfe bis zu Pflegeprodukten. So wird der Alltag mit deinen Haustieren einfacher. Für welche Tiere gi…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are zooplus: Zoohandlung & Futter's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: zooplus: Zoohandlung & Futter runs a light set where the background shifts from screenshot to screenshot (first shot #B4DC8C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #2C8404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.