Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Microsoft Word's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#145CB4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Send, open and edit Office files from your mobile with the full power of Microsoft’s word-processing tools. Whether you're a writer, freelancer, student or project manager, Word moves with you. Enhance your writing with Copilot in Word when signed in with your Microsoft 365 subscription.* Draft, edit, collaborate, and share with confidence – anytime, anywhere. Create impactful blogs, proposals, CVs, branding materials and more. Customise every document with rich formatting options and professionally designed templates. Create Documents • Kick-start projects with templates for letters, CVs, scripts, proposals, invoices and more • Use robust formatting and layout tools to express ideas clearly • Maintain a polished look across all your devices Read, Write and Edit Anywhere • Edit long documents, letters and scripts on your device with familiar writing tools • Open attachments w…
App details
What you can learn from Microsoft Word
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Microsoft Word's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Microsoft Word runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #145CB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.