Sampled from 6 of PureGym's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4EC bg
#D6D6CF
#0C6C6C accent
#111111 text
EVERYBODY WELCOME From low-cost flexible memberships and 24 hour opening times, to quality gym equipment and classes included, there are loads of reasons why people love PureGym. Our mission is to help people everywhere to lead a healthy and happy life every day. Using the PureGym App is the best way to get the most from your gym membership. Our great features ensure you’re able to manage your membership in the palm of your hand. Features include: CONTACTLESS ENTRY Gain quick, contactless access to the gym by using the entry scanner on the app. LIVE ATTENDANCE TRACKER Plan your visit to the gym by checking how busy the gym is using our live attendance tracker. BOOK & MANAGE CLASSES You can book any of the classes available at your gym from the app and if you change your mind, can cancel them in just a few taps. FREE WORKOUTS Choose from loads of great classes and workouts on d…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are PureGym's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PureGym runs a light set with one background colour (#F4F4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C6C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.