Sampled from 5 of avianca's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#C4046C accent
#111111 text
Descarga la app de Avianca y gestiona tu viaje de manera fácil y rápida Disfruta de una experiencia digital más sencilla y accede a herramientas que harán tu viaje más cómodo y seguro. - Recibe notificaciones en tiempo real sobre cambios en tu vuelo y ofertas exclusivas. - Haz check-in sin filas y obtén tu pase de abordar al instante. - Rastrea tu equipaje y conoce su ubicación en cada etapa del viaje. - Consulta el estado de tu vuelo y personaliza tu experiencia con cambios en la reserva y selección de asiento. - Activa el seguimiento de vuelo en la sección "Mis Viajes" y recibe notificaciones incluso con la pantalla bloqueada.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are avianca's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: avianca runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C4046C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.