Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of 优衣库's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#C44424 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
优衣库，全球著名休闲服装品牌。至今在全球开设了超过1400家店铺，得到世界各国消费者的青睐与支持。 优衣库手机客户端具备如下功能： 1.手机登录优衣库会员，优品体验、会员优先购，新品优惠，抢先知道 2.通过手机商城查看各类商品详情，收藏或购买喜欢的商品； 3.商品精确搜索、智能导购、库存查询，方便快捷； 4.寻找附近门店，查看驾车、步行、交通路线； 5.提供意见和反馈给优衣库，帮助我们提高服务质量。
App details
What you can learn from 优衣库
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are 优衣库's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 优衣库 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C44424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.