Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of WILDBERRIES's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#7C04FC bg
#8E27FC
#FC5434 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Wildberries — это масштабная цифровая платформа, где можно найти почти всё: от пушистых тапочек-единорогов до автомобилей и недвижимости. Встречи с вами ждут миллионы самых разных товаров, а ещё приятные скидки и акции. • Заказывайте в наши пункты выдачи в 8 странах мира: России, Узбекистане, Казахстане, Кыргызстане, Беларуси, Армении, Грузии и Таджикистане. Мы работаем в мегаполисах и регионах: всего уже больше 90 000 пунктов. Есть курьерская доставка, а местами заказы можно забирать самовывозом из партнёрских магазинов. • Оплачивайте удобным способом: например, WB Кошельком со скидкой или банковской картой. В большинстве случаев предоплата не нужна: деньги спишутся только после того, как заберёте заказ. • Экономьте больше со скидками от Wildberries, продавцов и распродаж: собрали акции дня в отдельный раздел, чтобы не пришлось тратить время на поиски выгодных предложений. • Находите …
App details
What you can learn from WILDBERRIES
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are WILDBERRIES's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: WILDBERRIES runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #7C04FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC5434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.