Sampled from 4 of Allyz®'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#5424BC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Travel Confidently. Allyz® gets you immediate access to the information you need while you’re traveling. Download the app before your next trip to get real-time alerts and updates, easily connect to our 24/7 global assistance line, and find important information regarding your plan. - Instantly view your plan details in the palm of your hand. - Book a non-emergency medical appointment, online or in person, with the Global Doctor Visits tool. - Connect to our 24/7 customer support for help with medical and other travel-related emergencies. - Find local assistance fast in an emergency. - File a claim and upload images from your phone for supporting documentation, plus see up to date status. - Stay organized with real-time flight updates and boarding gate information. - Instantly generate a letter providing proof of medical or rental car coverage and get a copy sent to your email. No pu…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Allyz®'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Allyz® runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5424BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.