Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of LDOCE (InApp)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C3C94 bg
#4957A2
#FCDC1C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
This app is not free! An InApp purchase is required to activate the dictionary. ________________________________ Longman's flagship learner’s dictionary, fully updated and now with integrated Thesaurus and Collocations Dictionary ________________________________ Longman Dictionary of Contemporary English - For Advanced Learners © Longman's flagship learner’s dictionary is now available as an iPhone/iPod touch application. Improve your fluency in English with the most up-to-date learner's dictionary at your fingertips. Now with integrated Thesaurus and Collocations Dictionary. Dictionary details: ● 230,000 words, phrases, and meanings - more than any other learner's dictionary ● 165,000 examples based on real, natural English from the Longman Corpus Network show how English is really used ● 10,000 encyclopedic entries -people and places. ● 5,000 verb conjugation tables ● Clear defi…
App details
What you can learn from LDOCE (InApp)
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are LDOCE (InApp)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: LDOCE (InApp) runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #2C3C94) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCDC1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.